Hello
Hello. I'm so glad you stopped by! As a marketing professional my job is to make brands and products appealing to a target audience, but it's so much harder to #humblebrag about oneself. Resumes can be a bit stuffy and incredibly hard to squeeze 2600+ hours a year of experience, learning, and leadership onto a few sheets of paper so I'll hopefully take you on this journey with a little more personality and a whole lot more photos than the 8.5x11" PDF I left in your inbox (but just in case, there is a link below to download one).
We'll keep this part short and sweet because I completely understand - you're an executive with an important meeting in an hour, a project manager on a deadline, an HR representative with a stack of these to review, a millennial with a short attention span and quick scrolling thumbs... or a goldfish with a 9 second attention span (marketeers love that data point).
So jump right into the portfolio and take a look around the pond. It's continually being updated so check back too, invite a friend, grab a coffee and discuss, or feel free to email me below.
EXPERIENCE
2015-PRESENT
Retail Marketing Specialist
COMPANY NAME
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
2014-2015
Content Marketing Specialist
COMPANY NAME
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
2013 - 2014
Marketing Manager
COMPANY NAME
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
2010-2013
Marketing Communications Specialist
Commercial Product Manager
Product Support Specialist
COMPANY NAME
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
2015-PRESENT
ECCO
Footwear Retailer
RETAIL MARKETING SPECIALIST
Marketing lead for the development and implementation of initiatives to drive traffic, increase conversion, and build brand loyalty within rapidly expanding owned and operated retail stores.
2014-PRESENT
AMPLIFI MARKETING
Marketing Agency
CO-FOUNDER
Manage business operations and client relations of co-owned agency providing marketing services to small businesses and local startups.
2014-2015
MILLENNIUM AGENCY
Marketing Agency
CONTENT MARKETING SPECIALIST
Responsible for curating engaging, informative, and strategic content across a range of marketing channels and client industries.
2013-2014
BEYOND HEALTH
Online Vitamin Retailer
MARKETING MANAGER
Developed a series of marketing initiatives to strengthen brand image, improve customer retention, and stimulate sales. Defined customer segments, set up content deployment structure, reformed budget, and implemented tracking measures to better understand and support customer relationship.
2010-2013
AMERICAN LABORATORY PRODUCTS (ALPCO)
Life Science Laboratory Products
MARKETING COMMUNICATIONS SPECIALIST
Collaborated with product managers to establish product positioning and lead nurturing strategies for optimal customer engagement. Managed marketing project funnel, timelines, vendors, and approvals.
COMMERCIAL PRODUCT MANAGER
Responsible for growth strategy and profitability of a mixed product portfolio with a focus on basophil activation allergy assays.
PRODUCT SUPPORT SPECIALIST
Analyzed and resolved technical product inquiries pre and post sale. Facilitated an inquiry tracking method to improve efficiency of case resolution and interdepartmental communication of case status.
2006-2010
CHARM SCIENCES
Food Safety & Environmental Diagnostics
TECHNICAL SUPPORT REPRESENTATIVE
Supported product troubleshooting/testing, equipment installation, and customer training.
LABORATORY ANALYST
Produced and enhanced antibiotic, microbial and ATP detection assays. Experience with manufacturing radio-labeled tablet kits, inhibition tests, ELISA plates, microtiter bioluminescent products, and screening raw materials.
RESULTS
Without data, you're just another person with an opinion.
- W. Edwards Deming
Revamped email content, design, and delivery to increase open and conversion rates. Performed A/B testing to determine if audience preferred short or long form layout and consulted with writers to curate weekly articles on topics having a beneficial correlation to supplements available for purchase.
Designed, implemented, and managed concept for traveling pop up event to build brand awareness in key markets and inspire consumer to purchase by providing an interactive experience highlighting the brand's USP through DIY accessories made with on-site leather craftsman, product personalization, and styling shows.
Drove awareness and traffic to new locations with special events including ceremonial ribbon cutting, VIP exclusives, brand related gifts, and local advertising.
EDUCATION
2010-2013
University of New Hampshire
MASTER OF BUSINESS ADMINISTRATION
Specialization in marketing with coursework including new product development, marketing research, marketing management, and entrepreneurship.
2002-2006
University of New Hampshire
BACHELOR OF SCIENCE: BIOLOGY
Coursework included biology, biochemistry, genetics, electron microscopy, organic chemistry, microbiology, pathogenic microbiology, virology, science & technology, law medicine & morals, statistics, nutrition, and education classes.
AWARDS & AFFILIATIONS
AWARDS & CERTIFICATIONS
ADOBE PHOTOSHOP, INDESIGN, HTML, CSS
UNH Professional Development Courses // 2013 - 2017
SALES & RETAIL MANAGEMENT
Nottingham Trent University CBA Course // 2017
GOOGLE ADWORDS
Certification // 2015
ASSOCIATES AWARD FOR SCHOLARSHIP, CHARACTER, & LEADERSHIP
UNH Paul College // 2013
PRAGMATIC MARKETING
Certification // 2009
AFFILIATIONS
ECCO CULTURE COMMITTEE
Member // 2016 - Present
TRUE ELEGANCE DESIGN & DÉCOR
Event Assistant // 2014 – Present
MANCHESTER YOUNG PROFESSIONALS
Member // 2010- 2015
UNH MBA PROGRAM
Class Representative // 2010 - 2013
CHI OMEGA
Member // 2003 – 2006
PROFICIENCY
DESIGN
InDesign, Illustrator, Photoshop, HTML/CSS
MARKETING & CRM
Marketo, SharpSpring, Salesforce, Survey Monkey
OPERATIONS
Syteline ERP, SAP, MS Office, Meistertask, Freshbooks
ECOMM & EMAIL
Bronto, Magento, MyBuys, MailChimp, Constant Contact
SEARCH & SOCIAL
Google Analytics, SEO, Hootsuite, Sprout Social
OTHER
Project Management, Strategy, Analytics, Event Planning
RECOMMENDATIONS
TARAH NOVAK // BEYOND HEALTH
"Creative Intelligence" is the phrase that comes to mind when I think about Gina... possessing an abundance of vital skills, I was particularly impressed by Gina's keen eye for brand awareness and project management. Working for a small company, Gina was pulled in multiple directions constantly, but she never let the workload required of her compromise her productivity or end result. She actively seeks feedback from colleagues and is in constant pursuit of professional growth and learning. As a team member or a leader, Gina earns my highest recommendation.
NOELLE SLINEY // ALPCO
From product management to branding to pragmatic marketing, Gina can do it all. In 2013, Gina managed and executed ALPCO's rebranding project which positively transformed our image and marketing materials. Her passion for marketing coupled with her eye for design and careful attention to detail make her an asset to any marketing team.
TRENT SANDERS // 36CREATIVE
She always seemed passionate about the work she was doing and made sure that anything that left her hands was in a state in which she could be proud of her contribution.
While working with Gina, I saw definite personal and professional progression...when we would meet weekly, she seemed to always have pushed her knowledge to another level and had more insight into projects than was expected of her. Detail oriented, fun to work with, experienced, driven.