PRODUCT INNovation
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KIND SERIES
Craft beer trends showing growth in the hazy IPA and high ABV categories established an opportunity to complement the longstanding flagship Finestkind IPA with a new Hazy IPA and Double IPA, launching the KIND series and BeKIND initiative in 2022. The following year Easy KIND IPA was then introduced as lower ABV sessional option to fully complete the portfolio.
FRUIT FREAK
Identified a gap in portfolio and upward trend for fruited wheat beers. Introduced the Fruit Freak series in 2023 giving each flavored release a name, personality, and intertwined storyline to resonate with target consumers.
OASIS & PARADISE PACKS
PRODUCT
Craft beer trends showing growth in the hazy IPA and high ABV categories established an opportunity to complement the longstanding flagship Finestkind IPA with a new Hazy IPA and Double IPA, launching the KIND series and BeKIND initiative in 2022. The following year Easy KIND IPA was then introduced as lower ABV sessional option to fully complete the portfolio.
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MARKETING
KIND Series launched with a timed influencer campaign targeting a younger demographic....
GOODBOY Hard SELTZER
PRODUCT
Craft beer trends showing growth in the hazy IPA and high ABV categories established an opportunity to complement the longstanding flagship Finestkind IPA with a new Hazy IPA and Double IPA, launching the KIND series and BeKIND initiative in 2022. The following year Easy KIND IPA was then introduced as lower ABV sessional option to fully complete the portfolio.
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MARKETING
KIND Series launched with a timed influencer campaign targeting a younger demographic....
SHAPE HEELS
PRODUCT
Craft beer trends showing growth in the hazy IPA and high ABV categories established an opportunity to complement the longstanding flagship Finestkind IPA with a new Hazy IPA and Double IPA, launching the KIND series and BeKIND initiative in 2022. The following year Easy KIND IPA was then introduced as lower ABV sessional option to fully complete the portfolio.
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MARKETING
KIND Series launched with a timed influencer campaign targeting a younger demographic....
TOEFFEL FLIP FLOPS
PRODUCT
Craft beer trends showing growth in the hazy IPA and high ABV categories established an opportunity to complement the longstanding flagship Finestkind IPA with a new Hazy IPA and Double IPA, launching the KIND series and BeKIND initiative in 2022. The following year Easy KIND IPA was then introduced as lower ABV sessional option to fully complete the portfolio.
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MARKETING
KIND Series launched with a timed influencer campaign targeting a younger demographic....
BLACKBERRY SMASH
PRODUCT
Craft beer trends showing growth in the hazy IPA and high ABV categories established an opportunity to complement the longstanding flagship Finestkind IPA with a new Hazy IPA and Double IPA, launching the KIND series and BeKIND initiative in 2022. The following year Easy KIND IPA was then introduced as lower ABV sessional option to fully complete the portfolio.
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MARKETING
KIND Series launched with a timed influencer campaign targeting a younger demographic....